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DTSTART;TZID=America/Los_Angeles:20220120T100000
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SUMMARY:Marketing 1: Developing and Promoting Your Product or Service to Sell More (JAN)
DESCRIPTION:Register here \nIn Part 1 of our Marketing workshop series we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. \nWe show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures\, websites\, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business. \nThis workshop focuses on hands-on exercises to help you create a target market\, value proposition and promotion plan for your business. \nTo understand marketing more fully please consider attending the “Marketing Part 2: \nPricing Your Product or Service to Sell & Getting Your Business Online” workshop after this one. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. \nPresenter \nThis workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless\, a career transformation specialist. Its mission is to provide tools and knowledge that uplift\, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard\, Charles Schwab\, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning\, Building Effective Teams from Cornell University\, her degrees in Spanish and Political Science from Saint Louis University\, and her Women’s Executive training from Harvard Business School\, all support her love of learning and teaching. \nKEY TOPICS\nMarketing\, Public Relations & Sales
URL:https://oneeastside.org/event/marketing-1-developing-and-promoting-your-product-or-service-to-sell-more-jan/
CATEGORIES:General Business Support,Starting a Business
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DTSTART;TZID=America/Los_Angeles:20220120T130000
DTEND;TZID=America/Los_Angeles:20220120T143000
DTSTAMP:20260421T024302
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LAST-MODIFIED:20220113T214651Z
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SUMMARY:Instagram for Business
DESCRIPTION:Register here \nSmall business owners want to know: how can I use IG for my business? This class will take you through all of the basics of Instagram\, and help you understand what the Instagram algorithm values\, so that you can best optimize your content for this platform. If you are marketing to Millennials and Gen Z’s\, Instagram may be a very important platform for your business! We’ll talk through the apps and resources that can help you get masterful with IG\, and help you understand how to select your hashtags. We’ll go through all of the ways to use IG for your business and show you how to gain traction and build your IG tribe and presence. This is a live\, instructor-led class on Zoom with Q&A\, and it’s FREE. \nThe presenter\, Liz Jamieson\, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing\, business planning\, and business development. See more about Liz at wsbdc.org/ellensburg/. This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce. \nWhen: January 20\, 2022\nTime: 1:00 – 2:30 pm\nFor more information\, contact: Washington SBDC Training
URL:https://oneeastside.org/event/instagram-for-business/
CATEGORIES:General Business Support
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DTSTART;TZID=America/Los_Angeles:20220120T183000
DTEND;TZID=America/Los_Angeles:20220120T193000
DTSTAMP:20260421T024302
CREATED:20220104T175326Z
LAST-MODIFIED:20220104T175326Z
UID:2295-1642703400-1642707000@oneeastside.org
SUMMARY:Setting Up Your Business's Accounting Systems
DESCRIPTION:Register here \nIn this business workshop\, you will learn the best methods\, applications\, and services you can use to set up your financials in a way that gives you and your small business the best chance to succeed. Attend on Thursday\, Jan. 20\, 2022 at 6:30 p.m. \nThis workshop will help participants understand the following basic considerations for properly setting up your business’s finances: \n\nShopping for a Bank or Credit Union\nOpening a Business Checking and a Business Savings Account\nConsidering a Business Credit Card\nUnderstanding What Expenses You Need to Track\nLearning How to Track and to Store Your Expenses\nEstablishing a Bookkeeping System\nTeaming Up with a CPA\nDetermining How You’ll Get Paid\nSetting Up a Payroll System\nDetermining Your Tax Obligations\nUnderstanding What goes in the Balance Sheet\, P&L and Cash Flow
URL:https://oneeastside.org/event/setting-up-your-businesss-accounting-systems/
CATEGORIES:General Business Support,Starting a Business
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