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DTSTART;TZID=America/Los_Angeles:20220825T130000
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DTSTAMP:20260624T000559
CREATED:20220811T021212Z
LAST-MODIFIED:20220811T021212Z
UID:3274-1661432400-1661439600@oneeastside.org
SUMMARY:Digital Marketing to Grow Your Business
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005rZbz&origination=https%253A//seattle.score.org/event/digital-marketing-grow-your-business-8252022&_gl=1*14fkj5x*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MjkyMy4w&_ga=2.15669553.607859027.1660166314-1347520243.1657227680 \nThis workshop will help you\, the small business owner\, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include: \nWhat is Digital Marketing\nWebsites – what makes a great website\nSearch Engine Optimization\nUse of Video throughout the digital marketing spectrum\nPaid advertising\nEmail marketing\nContent development\, including the effective use of blogs\nWhen you leave this workshop\, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling\, moving them to inquiring more. Finally\, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services\, and drive your business forward! \nPresenter \nThis workshop is presented by SCORE Volunteer\, Richard Geasey. Richard has been involved in technology marketing for over 40 years. He has worked for large equipment manufacturers such as Western Digital and Seagate Technologies. Transitioning to helping small businesses\, he worked for the Australian Trade Commission here in Seattle. He assisted small businesses in Australia penetrate Northwest technology markets and helped US companies import Australian products. After working for the Australians\, he developed his skills with SEO\, lead generation\, and web development. Richard is an adjunct professor at the University of Washington (Bothell) business school and was also a Captain in the US Army. \nThis workshop is presented by SCORE Volunteer\, Jennifer Norene. Jennifer has worked in digital marketing and technology solutions for over 20 years. After a series of corporate positions with companies like Adobe Systems and Aquent\, she established a consultancy in 2007 and has been helping clients with digital marketing solutions ever since. She has owned several agencies and currently lead a group of brilliant creatives\, writers and designers to service restaurant and professional services companies. She loves to empower companies to give back in their communities and teach them how to talk about that work in their marketing. “People do business with people\,” Jennifer says\, “and it is never more true than today.”
URL:https://oneeastside.org/event/digital-marketing-to-grow-your-business/
CATEGORIES:Technology
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DTSTART;TZID=America/Los_Angeles:20220824T130000
DTEND;TZID=America/Los_Angeles:20220824T150000
DTSTAMP:20260624T000559
CREATED:20220811T021059Z
LAST-MODIFIED:20220811T021059Z
UID:3273-1661346000-1661353200@oneeastside.org
SUMMARY:How to Become a Facebook Master
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005r6Nw&origination=https%253A//seattle.score.org/event/how-become-facebook-master-8242022&_gl=1*1xlpg4c*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4Mzc2OS4w&_ga=2.237885959.607859027.1660166314-1347520243.1657227680 \nFacebook is the largest and most important social media platform for business. Learn how to post great content\, leverage advertising and call features\, develop schedules and routines\, and more. \nAttendees will learn: \n• How people see content on Facebook. \n• The connection between Facebook pages and profiles. \n• Facebook content strategies and other best practices. \n• Understand the basics of Facebook advertising \nPresenter \nMatt Cail started out in the world of message boards and web design. During five years as a Washington\, D.C.\, consultant\, he became knowledgeable about emergency communications and competition in the online video industry. He has worked in social media\, search engine marketing\, web design\, and online advertising. Matt leads Super Charge Marketing is your one-stop social media firm for all of your social media marketing needs!
URL:https://oneeastside.org/event/how-to-become-a-facebook-master-3/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220824T100000
DTEND;TZID=America/Los_Angeles:20220824T120000
DTSTAMP:20260624T000559
CREATED:20220811T020844Z
LAST-MODIFIED:20220811T020844Z
UID:3272-1661335200-1661342400@oneeastside.org
SUMMARY:Social Media Essentials for Business
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005qzJz&origination=https%253A//seattle.score.org/event/social-media-essentials-business-08242022&_gl=1*1wglzt5*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MjY1MS4w&_ga=2.249491712.607859027.1660166314-1347520243.1657227680 \nThis workshop will cover the following topics\, plus a lot more: \n· How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar – $27 value) \n· The platforms to choose that make the most sense for your business \n· The right days and times to post on each platform and how often to post \n· The type of content to post for best customer engagement \n· Social Media advertising options \n· Facebook and Instagram “Lives” \n· Facebook and Instagram Stories” \n· What is a social media influencer and why to use them. \nPresenter \nThis workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, cbd/cannabis\, restaurants\, political activism and non-profits. Golden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
URL:https://oneeastside.org/event/social-media-essentials-for-business/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220810T130000
DTEND;TZID=America/Los_Angeles:20220810T153000
DTSTAMP:20260624T000559
CREATED:20220803T023959Z
LAST-MODIFIED:20220803T023959Z
UID:3231-1660136400-1660145400@oneeastside.org
SUMMARY:Top Automation Tools and Technology for Small Businesses
DESCRIPTION:Event Organizer: SCORE\nRegister Link: https://score.tfaforms.net/17?EventID=a105a000005r6O6&origination=https%253A//seattle.score.org/event/top-automation-tools-and-technology-small-businesses-8102022&_gl=1*xs9142*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY1OTQ5MzIyMS40LjEuMTY1OTQ5MzczNi4w&_ga=2.31818750.1362067415.1659493222-1347520243.1657227680 \nThe objective of this workshop is to provide you\, the small business owner\, with a comparison of the top technologies and automation tools available and help you determine which of these is best for your business. The workshop focuses on the following tools and systems: \n· Accounting \n· Payroll Processing \n· Employee Timesheet \n· Point of Sale \n· Customer Invoicing \n· Accounts Payable \n· eCommerce \n· Project Management \n· Email Communication \n· Web Hosting \nBy the end of this workshop\, you’ll have a short-list of the technologies and systems that you’ll want to implement for your business. Don’t miss this opportunity! \nPresenter: \nThis workshop is presented by Kristine Nguyen. Kristine is founder and owner of Pretty Books\, a Seattle-based accounting firm that thrives on helping its clients set up\, manage\, and oversee financial data\, processes\, and systems. Its modern accounting services include bookkeeping\, payroll\, financial consulting\, business tax preparation\, and more. Kristine has more than 15 years of experience working with small businesses to manage and streamline their accounting. \nShe and her team combine accounting\, finance\, and business analytics to help clients develop clarity in their work and action plans. Kristine really enjoys implementing tools and technologies to streamline busy-work for small businesses.
URL:https://oneeastside.org/event/top-automation-tools-and-technology-for-small-businesses-3/
CATEGORIES:Technology
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