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DTSTART;TZID=America/Los_Angeles:20220818T110000
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DTSTAMP:20260415T000850
CREATED:20220801T003021Z
LAST-MODIFIED:20220803T021732Z
UID:3187-1660820400-1660824000@oneeastside.org
SUMMARY:How to Optimize Your Pricing Strategy to Maximize Profits
DESCRIPTION:Register at: https://wsbdc.ecenterdirect.com/events/99271892\nSmall business owners continue to navigate many challenges. Now more than ever\, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses\, every business owner can realize valuable takeaways from this innovative webinar. \nIn this webinar you will learn: \nThe two functions of price and their effects on customers\nThe different pricing strategies and how to leverage those which work best for your business and industry\nHow to increase revenue\, maximize profit\, and build customer loyalty through effective pricing strategies\nShawn Palmer is the Business Advisor for the Washington Small Business Development Center (SBDC) located at OneRedmond. A decorated Navy veteran\, accredited small business consultant (ASBC) and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration\, and from WGU with his Masters in Management and Leadership.
URL:https://oneeastside.org/event/how-to-optimize-your-pricing-strategy-to-maximize-profits-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220820T090000
DTEND;TZID=America/Los_Angeles:20220820T110000
DTSTAMP:20260415T000850
CREATED:20220811T020547Z
LAST-MODIFIED:20220811T020547Z
UID:3270-1660986000-1660993200@oneeastside.org
SUMMARY:Successfully Starting A New Business
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005rOTA&origination=https%253A//seattle.score.org/event/successfully-starting-new-business-8202022&_gl=1*2brhj4*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE2NjMxMy41LjEuMTY2MDE2NjQzOC4w&_ga=2.15275313.607859027.1660166314-1347520243.1657227680 \nThis workshop will give you the following skills to take those first critical steps in starting a successful business: \n· Understand the different business entities and choose the best one for your business. \n· Learn how to properly license your business in Washington state. \n· Select the correct insurance for your business. \n· Understand the options for financing your business. \nFirst\, we review what you need to know about setting up your business with the best legal entity. Whether you choose a sole proprietorship\, LLC or another entity\, we will help you understand how to get the right business licenses along with understanding the state and federal taxes you need to manage. \nUnderstanding how to protect your business and yourself with the correct business insurance is critical. You’ll learn about the various commercial insurance policies available and we’ll help you determine what’s best for you. \nWe’ll describe to you various financing options for your business\, and then show you how to apply for the financing that makes sense for you. \nListen to what others who have attended this workshop have to say about the instructors and the program: \n· Lays out the process of setting up a business in a practical and concrete layout. \n· The whole workshop was great — the instructor was so willing to help and answered all my questions. \n· The workshop information was well organized\, well explained and all my questions were answered. \n· Got very detailed info on business licensing. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. See more information on these workshops here. \nPresenter \nThis workshop is presented by SCORE Business Mentor Jack Stiegler. Jack has been volunteering for SCORE for over 20 years and during that time has helped hundreds of people start and operate their small businesses. He was an officer at a Fortune 500 company working in administration\, accounting and information technology. Concurrently\, he was a partner in a commercial landscape maintenance company. He has been an adjunct professor of business in the graduate school at City University. Jack has served on the board of directors of many for profit and nonprofit companies. He has an MBA from Xavier University in Ohio. You can learn more about Jack at his LinkedIn profile here: Jack Stiegler
URL:https://oneeastside.org/event/successfully-starting-a-new-business-4/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T130000
DTEND;TZID=America/Los_Angeles:20220823T160000
DTSTAMP:20260415T000850
CREATED:20220811T020723Z
LAST-MODIFIED:20220811T020723Z
UID:3271-1661259600-1661270400@oneeastside.org
SUMMARY:Building a Formal Business Plan
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005rTR3&origination=https%253A//seattle.score.org/event/building-formal-business-plan-8232022&_gl=1*l3yeti*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MjQ5MS4w&_ga=2.44627363.607859027.1660166314-1347520243.1657227680 \nPlanning is the key to business success\, and it all comes together in a detailed business plan. This 3-hour workshop is designed to give you\, the business owner\, the skills and know-how needed to write a successful and detailed business plan\, which will cover these main topics: \n· Describing your product or service. \n· Describing your product pricing\, packaging and distribution. \n· Describing your marketing plan. \n· Describing your business operations. \n· Describing organization structure and management structure. \nLastly\, you’ll take all this information together into developing a financial plan that will provide you and others the information they need. You’ll know the amount of startup funding needed. You be able to project sales and create forecasted profit and loss statements and plan your cash flow. Creating effective financial information can make or break a loan application\, so this workshop is particularly valuable to anyone seeking outside funding for their business. \nIf you need to create a formal business plan we recommend you consider taking some of SCORE’s Small Business Essentials Workshops before you take this workshop. They provide detailed instructions on creating plans for most of the items needed in a formal business plan. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. See more information on these workshops here. \nListen to what others who have attended this workshop have to say about the instructors and the program: \n· Really breaks down how to make a business plan. Very understandable. \n· Gave me great ideas on how to move forward on my business. \n· Super friendly and engaging instructor – keeps everyone very attentive! \n· The workshop materials were very helpful\, and the class discussions were great. \n· The instructor’s thoroughness and attention to detail was superb. \nPresenter \nThis workshop is presented by Carrie Callaway Cardy. She is a VP and Senior SBA Relationship Manager at KeyBank. She grew up helping out her family’s business and understands the impact business ownership can have. As a result\, Carrie has a passion for entrepreneurship. She has a Business Degree from Richmond University in London and a Master’s degree in Public Policy and Community Economic Development from the University of Minnesota. Carrie volunteers regularly mentoring and teaching in the entrepreneur space most recently teaching classes for the Start-Up 425 program.
URL:https://oneeastside.org/event/building-a-formal-business-plan-2/
CATEGORIES:Business Planning
END:VEVENT
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DTSTART;TZID=America/Los_Angeles:20220824T100000
DTEND;TZID=America/Los_Angeles:20220824T120000
DTSTAMP:20260415T000850
CREATED:20220811T020844Z
LAST-MODIFIED:20220811T020844Z
UID:3272-1661335200-1661342400@oneeastside.org
SUMMARY:Social Media Essentials for Business
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005qzJz&origination=https%253A//seattle.score.org/event/social-media-essentials-business-08242022&_gl=1*1wglzt5*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MjY1MS4w&_ga=2.249491712.607859027.1660166314-1347520243.1657227680 \nThis workshop will cover the following topics\, plus a lot more: \n· How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar – $27 value) \n· The platforms to choose that make the most sense for your business \n· The right days and times to post on each platform and how often to post \n· The type of content to post for best customer engagement \n· Social Media advertising options \n· Facebook and Instagram “Lives” \n· Facebook and Instagram Stories” \n· What is a social media influencer and why to use them. \nPresenter \nThis workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, cbd/cannabis\, restaurants\, political activism and non-profits. Golden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
URL:https://oneeastside.org/event/social-media-essentials-for-business/
CATEGORIES:Technology
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DTSTART;TZID=America/Los_Angeles:20220824T130000
DTEND;TZID=America/Los_Angeles:20220824T150000
DTSTAMP:20260415T000850
CREATED:20220811T021059Z
LAST-MODIFIED:20220811T021059Z
UID:3273-1661346000-1661353200@oneeastside.org
SUMMARY:How to Become a Facebook Master
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005r6Nw&origination=https%253A//seattle.score.org/event/how-become-facebook-master-8242022&_gl=1*1xlpg4c*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4Mzc2OS4w&_ga=2.237885959.607859027.1660166314-1347520243.1657227680 \nFacebook is the largest and most important social media platform for business. Learn how to post great content\, leverage advertising and call features\, develop schedules and routines\, and more. \nAttendees will learn: \n• How people see content on Facebook. \n• The connection between Facebook pages and profiles. \n• Facebook content strategies and other best practices. \n• Understand the basics of Facebook advertising \nPresenter \nMatt Cail started out in the world of message boards and web design. During five years as a Washington\, D.C.\, consultant\, he became knowledgeable about emergency communications and competition in the online video industry. He has worked in social media\, search engine marketing\, web design\, and online advertising. Matt leads Super Charge Marketing is your one-stop social media firm for all of your social media marketing needs!
URL:https://oneeastside.org/event/how-to-become-a-facebook-master-3/
CATEGORIES:Technology
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T130000
DTEND;TZID=America/Los_Angeles:20220825T150000
DTSTAMP:20260415T000850
CREATED:20220811T021212Z
LAST-MODIFIED:20220811T021212Z
UID:3274-1661432400-1661439600@oneeastside.org
SUMMARY:Digital Marketing to Grow Your Business
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005rZbz&origination=https%253A//seattle.score.org/event/digital-marketing-grow-your-business-8252022&_gl=1*14fkj5x*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MjkyMy4w&_ga=2.15669553.607859027.1660166314-1347520243.1657227680 \nThis workshop will help you\, the small business owner\, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include: \nWhat is Digital Marketing\nWebsites – what makes a great website\nSearch Engine Optimization\nUse of Video throughout the digital marketing spectrum\nPaid advertising\nEmail marketing\nContent development\, including the effective use of blogs\nWhen you leave this workshop\, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling\, moving them to inquiring more. Finally\, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services\, and drive your business forward! \nPresenter \nThis workshop is presented by SCORE Volunteer\, Richard Geasey. Richard has been involved in technology marketing for over 40 years. He has worked for large equipment manufacturers such as Western Digital and Seagate Technologies. Transitioning to helping small businesses\, he worked for the Australian Trade Commission here in Seattle. He assisted small businesses in Australia penetrate Northwest technology markets and helped US companies import Australian products. After working for the Australians\, he developed his skills with SEO\, lead generation\, and web development. Richard is an adjunct professor at the University of Washington (Bothell) business school and was also a Captain in the US Army. \nThis workshop is presented by SCORE Volunteer\, Jennifer Norene. Jennifer has worked in digital marketing and technology solutions for over 20 years. After a series of corporate positions with companies like Adobe Systems and Aquent\, she established a consultancy in 2007 and has been helping clients with digital marketing solutions ever since. She has owned several agencies and currently lead a group of brilliant creatives\, writers and designers to service restaurant and professional services companies. She loves to empower companies to give back in their communities and teach them how to talk about that work in their marketing. “People do business with people\,” Jennifer says\, “and it is never more true than today.”
URL:https://oneeastside.org/event/digital-marketing-to-grow-your-business/
CATEGORIES:Technology
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DTSTART;TZID=America/Los_Angeles:20220826T090000
DTEND;TZID=America/Los_Angeles:20220826T120000
DTSTAMP:20260415T000850
CREATED:20220811T021342Z
LAST-MODIFIED:20220811T021342Z
UID:3275-1661504400-1661515200@oneeastside.org
SUMMARY:Creating a Quick Business Plan in Three Hours
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005r9EE&origination=https%253A//seattle.score.org/event/creating-quick-business-plan-three-hours-8262022&_gl=1*psqkty*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MzA1OC4w&_ga=2.40973605.607859027.1660166314-1347520243.1657227680 \nJoin us and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service and explain the unique value your product or service provides to your customers. As part of the workshop\, participants will receive real-time feedback from a SCORE mentor to help them fine tune their Value Statement. \nIn the second part of the workshop you will use the “Lean Canvas” to begin the process of turning your product/service into a business. In this interactive session\, you use the canvas to help guide you in expanding the information in the Unique Value Statement by capturing key ideas\, concepts and strategies about your business in the canvas. This creates a basic framework that you can use to complete YOUR full\, detailed business plan. \nHave paper\, a pencil or a pen ready as the goal of this workshop is for all participants to leave with a draft of their “Unique Value Statement” and “Lean Canvas.” \nListen to what others who have attended this workshop have to say about the instructors and the program: \n• It was a great help to have time to work on a plan and get direct feedback from the instructor! \n• The hands approach of writing my lean canvas in class really helped me think in detail about my business. \n• Really helps simplify the planning process for me! \n• Gave me a structured approach to think through my business. \n• It was a very positive environment; the instructor and other students provided examples on how to improve my plans. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. See more information on these workshops here. \nPresenter \nThis workshop is presented by SCORE Business Mentor Peter Burkland. Peter’s industry experience includes the functional areas of Information Services\, Marketing\, Field Sales\, Materials Management and Finance in companies such as Lederle Laboratories\, American Cyanamid\, Bristol Myers\, Great Plains Bag and The Continental Group. He earned his MBA in Finance & Banking from Columbia University and has a BA from Brown University. He certified in production and inventory management (CFPIM) by APICS and qualified as a Surface Warfare Officer during five years of service in the U.S Navy. For more information about Peter\, visit his LinkedIn profile here: Peter Burkland
URL:https://oneeastside.org/event/creating-a-quick-business-plan-in-three-hours-4/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220830T130000
DTEND;TZID=America/Los_Angeles:20220830T160000
DTSTAMP:20260415T000850
CREATED:20220811T021501Z
LAST-MODIFIED:20220815T222734Z
UID:3276-1661864400-1661875200@oneeastside.org
SUMMARY:Financial Basics for New Small Businesses
DESCRIPTION:Register Link: https://score.tfaforms.net/17?EventID=a105a000005rYL0&origination=https%253A//seattle.score.org/event/financial-basics-new-small-businesses-8302022&_gl=1*zinpq*_ga*MTM0NzUyMDI0My4xNjU3MjI3Njgw*_ga_JDKRHEG2B3*MTY2MDE4MjQ3OC42LjEuMTY2MDE4MzI4MS4w&_ga=2.241041028.607859027.1660166314-1347520243.1657227680 \nThis workshop is designed to give you\, the business owner\, the financial skills and know-how needed to perform key tasks like to determine how to accurately compute the amount of funding you’ll need to start your business. You will also learn how to project your future financial results realistically including: \n· Projecting sales for a new business \n· Understanding your cost of goods sold and gross margin \n· Being able to project your operating expenses \n· Calculating your net income. \n· Planning your cash flow successfully. \nThis workshop includes a special section on creating financial statements for service businesses. \nProper management of finances is crucial to any business’s success and a special set of skills is needed to understand and create these critical financial statements. This workshop is suitable for everyone whether you are starting a new business or need to update your skills. \nThis is an interactive workshop. We encourage participation by all attendees — so bring along your questions! \nListen to what others who have attended this workshop have to say about the instructors and the program: \n· Really helped me understand the projection of fixed and variable costs and how to make a cash flow statement. \n· The workshop examples are easy to understand and the financial templates provided are immensely valuable. \n· Now I know what mistakes I’m am making in my business and how to fix them. \n· I appreciated that they had financial examples for service-based businesses. \n· This workshop far exceeded my expectations on what I thought I would learn.
URL:https://oneeastside.org/event/financial-basics-for-new-small-businesses-6/
CATEGORIES:Finance
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220924T080000
DTEND;TZID=America/Los_Angeles:20220924T170000
DTSTAMP:20260415T000850
CREATED:20220816T224250Z
LAST-MODIFIED:20220816T224250Z
UID:3315-1664006400-1664038800@oneeastside.org
SUMMARY:26th Annual Washington State BizFair (Hybrid)
DESCRIPTION:Register online here: https://bizfair.org/?utm_medium=email&utm_source=govdelivery \nBizFair 2022 will be a hybrid event with both in-person and virtual attendees having the same event experience.\nNO COST TO ATTEND \nJoin SBA for the 26th Annual Washington State BizFair\, hosted by SCORE. \nEach fall\, the small business ecosystem in WA comes together to put on BizFair\, the longest running all government and non-profit run free small business fair in Washington State. It is an opportunity for thousands of current and aspiring small business owners to: \n\nBE INSPIRED by a keynote speaker that has successfully traversed the small business path and shares their story of perseverance. Last year it was Joe Fugere of Tutta Bella sharing his story of Resilience and Thriving.\nMEET with mentors\, advisors\, trainers\, educators\, fellow small business owners and entrepreneurs.\nLEARN from savvy business experts who will share their knowledge and real-life experiences.\nCONNECT with federal\, state\, and local government agencies for assistance related to business and/or getting contract opportunities.\nFIND OUT how non-profit organizations can help you with funding\, legal support\, and more.\nNETWORK with Chambers of Commerce\, Economic Development Authorities\, and statewide Business\nAssociations.
URL:https://oneeastside.org/event/26th-annual-washington-state-bizfair-hybrid/
LOCATION:Renton Technical College
CATEGORIES:Community Submitted
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