OneEastside

What's New with the Washington Nonprofit Corporation Act? What Nonprofits Need to Know
2021-12-02 12:00 - 13:30 (America/Los_Angeles)
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The statutes governing nonprofits in Washington are changing! During the 2021 Washington Legislative Session, SB 5034 was introduced and passed, modernizing the nonprofit statutes for the first time in 50 years. These changes have been a long time coming and a product of government, nonprofits, allies, and Legislators working together. Join this webinar to find out what has changed and what you need to know.
Who Should Attend: This webinar is designed for nonprofit board members or staff interested in nonprofit changes in the Washington Nonprofit Corporation Act. It is appropriate for organizations with or without staff.

Start a Business in Washington Workshop
2021-12-02 14:00 - 15:00
Register: https://www.business.wa.gov/site/alias__business/1560/sbrr.aspx
This free, 60 min. webinar will give you a strong foundation for starting a business in Washington.
Are you considering starting a business, or did you recently start one and still have lots of questions?
This free, one hour webinar will give you a strong foundation for starting a business in Washington. It covers planning, registration and licensing, and other regulatory requirements. You’ll connect with business liaisons from the Governor’s Office of Regulatory Innovation and Assistance, the Secretary of State’s Office, and the Departments of Revenue, Employment Security and Labor and Industries, who will also provide you information about many free or low-cost assistance programs.
Visit: www.business.wa.gov

#WeGotThisWA: De-escalation and Communication- Part 2
2021-12-03 10:00 - 11:00
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In this follow up session to our #WeGotThisWA: De-escalation Strategies webinar, trainer Andy Prisco will focus specifically on how staff can develop effective communication skills regarding COVID safety and vaccine verification requirements. He’ll begin by reviewing the ‘IRPD’ de-escalation response formula introduced in the first session and then work through some common scenarios around COVID safety, role playing with our moderator on some effective ways to respond. We will finish with time for Q&A from attendees.
It is recommended that those who did not view the initial webinar do so before this next session, so the foundations of meaningful de-escalation can be reviewed.

December Grant Writing Clinic
2021-12-06 15:30 - 18:00
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A joint venture between Communities Rise and the Puget Sound Grantwriters Association (PSGA) brings you a free service to increase your chances of receiving grant funding!
This grant writing assistance program from Communities Rise is designed to support community-based organizations that serve communities impacted by systemic oppression and do not have the internal capacity to hire a grant writer or have staff dedicated to grant writing.
Up to 2 members from an organization may bring a request for proposal (RFP), application guidelines, draft proposal, a proposal not funded, or questions about grant searching, and an experienced grant writer will give you individualized guidance. Preference is given to orgs led by communities of color or other communities impacted by systemic oppression.
These services are free of charge and available by appointment only. Email grantwriting@communities-rise.org questions or to schedule!
Can’t make this one? Grant writing consultation happens at CR on the first Monday of each month (except holidays), contact us today to schedule for a future date.

What’s Next for Small Businesses as Covid Capital Relief Funds Wind Down?
2021-12-07 10:00 - 11:00
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December is the last month to apply for the Small Business Administration’s Economic Injury Disaster Relief program, one of several government relief programs targeted to small businesses during the coronavirus pandemic.
This webinar, presented by Small Business Majority’s Xiomara Pena, will cover information you need to know about the EIDL and other capital resources, including:
• Latest information on Economic Injury Disaster Loans and Advances
• Updates on the Employee Retention Tax Credit
• Other state and local relief programs
• What’s coming next
• Question and answer

From Email to Social Media...Marketing that Converts
2021-12-07 11:00 - 12:00
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In today’s world, social media content is essential for connecting with potential customers. Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers.
After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!
Topics will include:

Identifying which social media platforms you should be using based on your goals
Strategies for repurposing content you create
Why videos, images, and copy are all critical components in your conversion strategy
Tools and resources for helping you execute your plan

The presenter:
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Instructions:
Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/. Test Zoom at https://zoom.us/test

Business Growth and Development Strategies
2021-12-07 13:00 - 14:00
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Could you use a boost to keep your business going and growing? This webinar is designed to give business owners hope and options to survive and thrive in challenging and normal times.
Topics include:
Traits of the successful business owner
Business planning
Funding & Capital Infusion including what you can do to prepare for a loan
Financial discipline
Managing Debt
Cashflow forecasting
Managing the Supply Chain, Inventory & Profit Margins
Understanding the Business Market
Managing Human Resources
Working with Landlords

The presenters are Steve Burke and Ron Nielsen, Washington SBDC Certified Business Advisors. See more information about Steve Burke at https://wsbdc.org/south-seattle/ and Ron Nielsen at https://wsbdc.org/wenatchee/

Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/

Conversion-Boosting Strategies: Simple Changes that Can Help Grow Online Sales
2021-12-09 10:00 - 11:00
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Shopping cart abandonment is a growing concern for all types of online sellers, from small businesses to the biggest names in e-commerce. Regardless of how much effort your business puts into building and launching an engaging site and driving customers to it, there are many reasons why users add items to their carts and leave without making a purchase.
In this session, FedEx Services Marketing Director Michelle Hoang and FedEx Dataworks Product Director Brady Marchione share their expertise on the common reasons customers abandon carts and simple, strategic changes you can make – including user experience tips, returns solutions and more – to help you reduce your abandonment rate and convert potential buyers into completed orders.
You’ll learn about:
• Optimizing your e-commerce site to help boost conversions
• The do’s and don’ts that could make a difference to your cart abandonment rate and your bottom line
• How to build a customer journey that can help you convert, from your homepage to your checkout process
• Improving buyer confidence and order completion with the right returns strategy

Business Expert Session: Angel Investment for Start-Ups
2021-12-09 11:30 - 13:00
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A high-level presentation on options for funding your startup or new business from the angel investor viewpoint.
This presentation will cover:

What is angel investment? How is it different from other funding options?
Common myths
What Angel Investors are looking for
Is it the best funding option for your business?
Pros and cons of having an Angel Investor

About the presenter:
Roy Hsu’ is a Financial Advisor and Angel investor. His career began in the arts, where he realized early on the importance of understanding finances to pursue passion projects. That led him to a career to span the industries of advertising, startups, photography, and finance. He began in NYC with the dotcoms of the late ’90s to become a creative director and digital strategist. He founded the digital department, was instrumental as one of the new business leads, and grew the department to be the largest digital department in Havas Health.
During his time in NYC, Roy has consulted private equity, ran a photography business, and was president of a global photography trade organization. Roy left NYC 5 years ago to pursue other interests and is now a personal financial advisor, angel investor, and mentor to entrepreneurs. Roy has spoken around the city at groups like the MIT Forum, Freelancers Union, Lean Startup, and more. He likes to give back by guest lectures at various local universities and is an active volunteer within the diversity and inclusion world.

This webinar WILL NOT be recorded.

Nonprofit Board Governance
2021-12-09 18:00 - 19:30
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In this webinar, participants will receive information about nonprofit board governance. Topics covered will include:
– The purpose of a nonprofit board;
– Selecting board members;
– Board duties and responsibilities;
– Record keeping;
– Decision-making and committees;
– Board interactions with employees and volunteers;
– Privacy issues;
– Liability and insurance
Who should attend:
This webinar will be great for those who are new to nonprofit boards or are thinking of joining/starting a board. Already a board member or have some experience? No problem! This webinar will be a good refresher and will introduce some ideas and topics which you may not already be aware of.

December Fundraising Clinic
2021-12-13 17:30 - 19:30
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Join us for a FREE 2-hour consultation with a professional fundraiser. They will review your questions in advance and talk with you about your fundraising goals and plans for the year.
Preference is given to organizations based in and led by communities of color and indigenous, immigrant and refugee, queer and trans, low-income communities, and others historically disenfranchised.
These services are free of charge and available by appointment only. Email brianna@communities-rise.org questions or to schedule!
Offered in partnership with AFP Advancement Northwest’s “Fundraisers on the Go”.
*Please note that all clinics have been moved online until future notice and we are offering clinics with increased frequency during this urgent time. Contact us for more details.*

The New Must Have Marketing Strategy For 2022
2021-12-14 10:00 - 11:00
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2022 will bring in some fundamental changes to the way we market our products and services, requiring us to adjust strategies, campaigns, and budget.
Identifying opportunities now and preparing a thoughtful, streamlined, and inventive marketing plan that is relevant to today’s consumer mindset and industry shifts will allow you to accelerate your financial goals and competitive edge.
This webinar, presented by international marketing strategist, inventor, and Founder of 8 Simple Steps Maureen Edwards, will address:
• What’s out, what’s in & how to determine what’s best for your business in 2022
• 2022 top social media changes, impacting your digital marketing direction
• The top “must implement” campaigns to reach, influence, and acquire your right-fit customers
• The appropriate budget allocations that maximize your ROI
• The #1 marketing best practice that will define goal attainment

How to Optimize Your Pricing Strategy to Maximize Profits
2021-12-14 13:00 - 14:00
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Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative webinar.
In this webinar you will learn:

The two functions of price and their effects on customers
The different pricing strategies and how to leverage those which work best for your business and industry
How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies

Shawn Palmer is the Business Advisor for the Washington Small Business Development Center (SBDC) located at OneRedmond. A decorated Navy veteran, accredited small business consultant (ASBC) and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership.

Google My Business for Home-Based Business Owners - Get Found Without Using Your Home Address
2021-12-16 10:00 - 11:00
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STOP! Before you show your home address on your Google My Business page, check out this workshop!
If you are using your home address in your Google My Business listing, or you haven’t created an account because you don’t want to use your home address on such a public forum, then this workshop is for you.
This session is specifically tailored to the unique needs of entrepreneurs who do not have a storefront or brick and mortar but want to capitalize on the benefits of Google search to bring more awareness to your brand and get more sales.
The key takeaways for participants:
• The benefits of Google My Business for home-based business owners
• Suggestions for ways to create a Google My Business account that protects your home address details from the public
• Tips on how to increase traffic to your Google My Business page

Critical Questions & Information Needed to Do Proper Business Planning
2021-12-28 10:00 - 11:00
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You have decided to start a business and fulfill your entrepreneurial spirit and dream of working for yourself. Starting a business is a tough decision and needs proper planning.
Believe it or not, there are several ways to methodically ask yourself the proper questions to determine if you are ready and what you need to do.
Join this hands-on webinar session, led by SCORE Mentor John Tile, which will cover:
• The basics of a business plan and will provide a few samples
• A step-by-step process to develop the key information for your business plan
• What you will need in order to do a simple business plan for yourself and a more detailed business plan if you need a bank loan
• Upon completion of this webinar, you will have the key information that you will be able to use with your SCORE mentor in follow-up sessions to develop your formal business plan.
