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From Email to Social Media…Marketing that Converts Webinar
June 23, 2022 @ 11:00 am - 12:00 pm
FreeThis is an online event
Go To EventIn today’s world, social media content is essential for connecting with potential customers. Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers.
After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!
Topics will include:
- Identifying which social media platforms you should be using based on your goals
- Strategies for repurposing content you create
- Why videos, images, and copy are all critical components in your conversion strategy
- Tools and resources for helping you execute your plan
The presenters:
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.
Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.
Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/. Test Zoom at https://zoom.us/test
Funded in part through a cooperative agreement with the U.S. Small Business Administration
Registration Policies for Workshops:
Registration and Fees (IF ANY): Payment of seminar fees may be made by check or money order. No credit card information can be accepted by email, fax, over the phone or at the event. Payment must be received to guarantee your space in an event.
Refund Policy: If you wish to request a refund, please contact the conference organizer listed above. Refunds of 90% can be issued if canceled at least 5 days in advance. You may also elect to send a substitute in your place. If the event is canceled, all fees will be returned.
Photographs: Photos taken during training may be used by SBDC for promotional purposes. Please inform the SBDC personnel onsite OR email training@wsbdc.org with the class information to request photos that include you not be publicized.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.