Pay Per Click Advertising – Or How Not to Lose Your Shirt on Google

This workshop will cover the following key aspects of advertising on Google:

1.      Introduction to Google advertising

2.      Different types of ads

3.      Keyword and targeting strategies.

4.      Measuring success

Presenter

This workshop is presented by Matt Cail. Matt started out in the world of message boards and web design. During five years as a Washington, D.C., consultant, he became knowledgeable about emergency communications and competition in the online video industry. He has worked in social media, search engine marketing, web design, and online advertising. Matt leads Super Charge Marketing, which is your one-stop social media firm for all of your social media marketing needs!