Past Events from January 20, 2021 – April 26, 2022 – OneEastside
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January 2021

Wed 20
January 20, 2021 @ 11:00 am - 12:00 pm

Making Social Media Accessible for People with Disabilities

Social media platforms are great tools for sharing information directly with consumers, including COVID-19 guidance that people can use to protect themselves, their families, households, and their communities. However, if social media content is not accessible or does not take the needs of people with disabilities in mind, then access to important information is missed. In this webinar, skilled users of social media with accessibility expertise will discuss the impact of using social media to reach a variety of audiences within the disability community. Previous research has suggested that these social media platforms may have a greater likelihood of being...

Thu 28
January 28, 2021 @ 10:00 am - 11:00 am

Training on Instagram Guides and Experience Festivals

What: Instagram is reaching out to invite you to an upcoming training on two of Instagram’s new economic impact tools and programs, helpful to both nonprofits and small businesses: Guides and the Experience Festival. Instagram is constantly developing and we want to make sure you have the tools to thrive on our platform and are excited to provide more information on the following tools. -Instagram Guides: Powerful new curation tool for small businesses, nonprofits, creators, public figures and other influential tastemakers that allows you to establish your expertise & recommend your favorite posts, places and products to your followers on...

February 2021

Thu 18
February 18, 2021 @ 11:30 am - 12:30 pm

How to Create Video for Small Business Marketing

Description: Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say? You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key! What you will learn in this webinar: How to use...

August 2021

Thu 12
August 12, 2021 @ 11:00 am - 12:00 pm

How to create video for small business marketing

Register here: https://pxlme.me/d3gHl6eA Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say? You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key! What you will learn in this webinar: How...

Free
Wed 25
August 25, 2021 @ 1:30 pm - 2:30 pm

How to Find Your Next Employee Using Social Media

Register here: https://pxlme.me/SMRecruit4 One of the greatest current challenges faced by small business owners is finding qualified employees. Yet three people are hired via LinkedIn every minute. Social media is a low-cost resource to finding your next employee, if you know how to utilize the platforms. Join Marketing Advisor, Daphné Leblanc, as she discusses overlooked technology-based recruiting tools that can help you fill your positions via social media.   In this webinar you will learn: How to effectively promote your open positions and increase the visibility of your business on Facebook.  Utilize how to use LinkedIn as a hiring resource. ...

Free

October 2021

Thu 28
October 28, 2021 @ 1:00 pm - 3:00 pm

How to Become a Facebook Master

Register here In this interactive and informative workshop, you will learn: · How people see content on Facebook. · The connection between Facebook pages and profiles. · Facebook content strategies and other best practices. · Understand the basics of Facebook advertising

$35

December 2021

Tue 7
December 7, 2021 @ 11:00 am - 12:00 pm

From Email to Social Media…Marketing that Converts

Register here In today's world, social media content is essential for connecting with potential customers.  Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers. After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies...

Free

January 2022

Thu 20
January 20, 2022 @ 1:00 pm - 2:30 pm

Instagram for Business

Register here Small business owners want to know: how can I use IG for my business? This class will take you through all of the basics of Instagram, and help you understand what the Instagram algorithm values, so that you can best optimize your content for this platform. If you are marketing to Millennials and Gen Z’s, Instagram may be a very important platform for your business! We’ll talk through the apps and resources that can help you get masterful with IG, and help you understand how to select your hashtags. We’ll go through all of the ways to use...

Free
Wed 26
January 26, 2022 @ 1:00 pm

Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online (JAN)

Register here You’ve developed a wonderful new product or service but how should you price it? In Part 2 of our Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers...

$50

March 2022

Wed 23
March 23, 2022 @ 10:00 am - 12:00 pm

Instagram Marketing Essentials

Register here great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? In this workshop you’ll learn: 1.      Instagram statistics-Who, What, Where and When 2.      Instagram Stories vs Posts 3.      Effectively using Instagram Live 4.      Instagram ads basics 5.      How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template) 6.      How to create social media graphics like a rockstar This isn't about getting a huge number of followers (though that could...

$35

April 2022

Tue 26
April 26, 2022 @ 11:00 am - 12:00 pm

How to Create Video for Small Business Marketing

Register here Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say? You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key! What you will learn in this webinar: How to...

Free
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