Back to Programs
Are you ready to make the most of the holiday shopping season?
Join Certified Business Advisor, Shawn Palmer, at Kirkland City Hall for this workshop that will help you optimize your approach to Black Friday, Small Business Saturday, and beyond. Learn how to promote your business effectively, engage and incentivize customers, and deliver an experience that keeps buyers coming back.
We’ll cover:
• Competition & differentiation
• Customer segmentation
• Price points, sales & promotions
• Capturing customer data
• Staffing, inventory & return policies
• Cost control & cash flow management
Designed for established businesses looking to turn the busiest season of the year into their most successful one yet.
Program Speakers