The 2026 FIFA World Cup is expected to bring a major influx of visitors to the Puget Sound region — creating increased demand for local short-term rentals and new economic opportunities for residents. The City of Redmond has just adopted updated rules and expectations for hosting. Those who understand the changes early will be better positioned to prepare, comply, and benefit responsibly.
On Thursday, December 11 from 5:30–6:30 p.m., the City of Redmond, OneEastside SPARK, and Airbnb will host a free, one-hour Short-Term Rental Updates & 2026 World Cup Hosting Opportunities Webinar designed for Redmond residents who currently host, are considering starting a short-term rental, or are interested in hosting during high-demand periods connected to major events, in addition to those across the region who may be interested in the World Cup opportunity.
During this session, the City of Redmond will walk through key updates to the STR code, including licensing requirements, compliance expectations, and good-neighbor standard, along with practical information to help residents register, manage, and host responsibly under the new rules.
Speakers from Airbnb, the Official Alternative Accommodations & Experiences Booking Partner for the FIFA World Cup 2026™, will share insights on hosting during major global events, including demand surges, guest expectations, and tools that help with pricing, booking management, safety, and performance.
Participants will also hear from an Airbnb Superhost Ambassador from the Seattle region, who will provide real-world strategies for pricing, booking policies, and listing optimization during peak periods — including how to prepare your space and stand out when competition increases.
Although the regulatory updates apply specifically to Redmond, the hosting strategies and market insights will be valuable to residents across East King County, especially those evaluating hosting during the World Cup or other major regional events. Whether you’re already hosting or considering it for the first time, this session will help you understand what’s changed and how to position yourself for responsible, successful hosting in advance of the 2026 World Cup. Register today at https://tinyurl.com/STR-webinar2025
Program Speakers
Kim Dietz
Creative Economy and Small Business Permit Liaison, City of Redmond
Scott Brownlee
Senior Manager - Host Growth and Experience, Airbnb
