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great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business?
In this workshop you’ll learn:
1. Instagram statistics-Who, What, Where and When
2. Instagram Stories vs Posts
3. Effectively using Instagram Live
4. Instagram ads basics
5. How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
6. How to create social media graphics like a rockstar
This isn’t about getting a huge number of followers (though that could be a result of the effort you put in). Rather, it’s about making sure your BRAND is consistent, that the MESSAGE you’re putting out there on Instagram reinforces your brand, and that the TIME you spend on social media marketing is well-used.
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Small business owners want to know: how can I use IG for my business? This class will take you through all of the basics of Instagram, and help you understand what the Instagram algorithm values, so that you can best optimize your content for this platform. If you are marketing to Millennials and Gen Z’s, Instagram may be a very important platform for your business! We’ll talk through the apps and resources that can help you get masterful with IG, and help you understand how to select your hashtags. We’ll go through all of the ways to use IG for your business and show you how to gain traction and build your IG tribe and presence. This is a live, instructor-led class on Zoom with Q&A, and it’s FREE.
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing, business planning, and business development. See more about Liz at wsbdc.org/ellensburg/. This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.
When: January 20, 2022
Time: 1:00 – 2:30 pm
For more information, contact: Washington SBDC Training
What: Instagram is reaching out to invite you to an upcoming training on two of Instagram’s new economic impact tools and programs, helpful to both nonprofits and small businesses: Guides and the Experience Festival.
Instagram is constantly developing and we want to make sure you have the tools to thrive on our platform and are excited to provide more information on the following tools.
-Instagram Guides: Powerful new curation tool for small businesses, nonprofits, creators, public figures and other influential tastemakers that allows you to establish your expertise & recommend your favorite posts, places and products to your followers on the Instagram App.
-Experience Festivals: Virtual small business festivals hosted on the Instagram App to highlight local small businesses around the world since the start of COVID-19.
