Description:
Hitting the Bull’s Eye: A Four-Step Approach to Strategic Marketing that Increases your Biz Profits
Hitting the Bull’s Eye is a simple but powerful 4-step approach to strategic marketing developed by Debrena Jackson Gandy. In this two part webinar, Debrena will share the elements of her 4-Step Strategic Marketing Process, how to align these four areas in your business, and how they result in growth in sales and increased profits.
In Part 1, Debrena will share Elements 1 and 2, and Part 2 will share Elements 3 and 4, that together, when ALIGNED, set you up to hit the “Increased PROFIT” bull’s eye in your business. She has used this approach in her 25-year company, Masterminds, to consistently create double-digit growth year after year (the exception: 2008, during the Great Recession).
This Part 1 session (February 18) will address the first two elements of Debrena’s 4-step Process to Hitting the Bull’s Eye: Being CRYSTAL CLEAR on Core Business Identity, and Identifying your “Best Fit Customer/Client.” It will also address common mistakes business owners make that keep them at a sales plateau or “in the struggle.”
This Part 2 session (March 4) will address the second two elements of Debrena’s 4-Step Hitting the Bull’s Eye Process: Locating your Beset Fit Customer/Client (BFC) in the “real” world and in the virtual, online world; and Strategic Connection – how to communicate and connect with your BFC. As a result of participating in both of these Talks, you will be ready to create a clear Strategic Marketing Plan for your business.
Debrena Jackson Gandy is a national best-selling author, Business owner of 25 years, Master Life Coach, Business Coach to Entrepreneurs, and Marketing Strategist. In her 25 years as a business owner, and in her work with various types of business coaching clients, both public and private sector, profit and non-profit, she’s found that her approach transcends industry, size of the business, and type of business, and also applies whether you are a large, small or micro-preneur business.
Instructions:
Zoom link will be provided. Replay available to all registrants
Description:
Business Contracts! Service Contracts! Independent Contractor Agreements! Release of Liability! Equipment Leases! Non-Disclosure Agreements! Noncompete Agreements and so much more!
These are all #CONTRACTS! Small business owners sign multiple contracts throughout the different stages of their business.
Often, contracts are seen only as something a small business owner signs with a vendor or a customer. Contracting relates to many different aspects of a business. So, start 2021 off right – armed with information that can assist you with contracting. Part Three will cover commercial lease agreements giving a full overview of your rights or obligations under the lease.
Attorney Shawn Harju will conduct this training. Shawn has been in the legal industry for over 30 years, 20 of which have been spent practicing law in the Puget Sound region. Shawn’s experience includes private practice (in small and mid-size firms) and serving as in-house counsel. In both instances, clients have relied on Shawn to help them be proactive and practical in their risk management and problem-solving. She works with employees at all levels of business organizations to address a variety of issues ranging from overall operations to procurement, contract negotiations, and resolution of disputes to employment and compliance matters.
Upcoming webinar in this series:
2/24/2021 Business Law Contracts Pt. 4: Estate Planning https://wsbdc.ecenterdirect.com/events/99271324
Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/
Description:
New Coronavirus relief provisions were signed into law on December 27th, 2020. This training webinar will cover key elements of the legislation with a focus on the new round of Paycheck Protection Program (PPP loans) and the application process:
Covered:
SBA Debt relief and other programs
EIDL & EIDL Advance
Special lending accessibility in the new legislation for certain businesses
Update on how and where to apply for a new or additional PPP
Allowed uses for the PPP loans
Eligibility for the PPP, how to prepare and work with your lender
Key improvements and changes to the PPP
Preparation for loan forgiveness
Where to get additional help
Technical assistance providers for bi-lingual and underserved small businesses are encouraged to attend.
Q and A will be covered as time allows.
This webinar will be repeated bi-weekly as needed.
Presenters:
Steve Burke, Washington SBDC Certified Business Advisor
Janie Sacco, Marketing and Outreach Specialist, Seattle District Office, U.S. Small Business Administration
Mark Costello, Deputy District Director, Seattle District Office, U.S. Small Business Administration
Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/
Description:
Do you want to start your own business? Are you wondering what steps you need for a successful start? Join us in this webinar to learn all about writing a business plan. Business plans are the blueprints of your business. Whether you need a loan or plan to self-finance, business plans should be on every start up’s list to do. We will review topics included in standard business plans such as executive summary, business structure, management, marketing, and financials. You will come away from the webinar with solid ideas of how to get started on your business plan.
You will learn:
The information needed for a solid business plan
Why business plans are integral for a business loan
How a business plan will serve you no matter your industry
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.
Description:
Ever wonder what the difference is between an S Corp and a C Corp?
Are you paying yourself under the wrong classification?
Could you be saving money on taxes?
This workshop will help you understand the difference in the legal structures and benefits of choosing the correct one and/or changing to ensure you are leveraging efficiently. You will walk away with knowledge of your businesses structure that will promote better tax management in 2021.
Special Guests Presenter – Abdi Mohamud, CPA, CIA, CRMA to provide instruction and insight
This webinar will cover the new Coronavirus relief bill updates to the Paycheck Protection Program (PPP) loan forgiveness application and related instructions.
Representatives from the SBA and the Washington State Small Business Development Center (SBDC) will provide updates on the new PPP loan and loan forgiveness requirements:
Topics Covered:
PPP Basic Forgiveness Application Information
The PPP Loan Forgiveness Application Required Docs
Simplified Process for PPP loans under $150,000
Effect of the EIDL Advance
Retro-active elements of the new legislation
What you will need to be most successful in obtaining loan forgiveness
This webinar will be presented bi-weekly as needed.
Presenters:
Steve Burke, Washington SBDC Certified Business Advisor
Janie Sacco, Marketing and Outreach Specialist, Seattle District Office, U.S. Small Business Administration
Mark Costello, Deputy District Director, Seattle District Office, U.S. Small Business Administration
Looking to Hire a Freelancer or Independent Contractor? This no cost webinar will cover what a business owner needs to know in order to prevent expensive consequences.
In the interest of simplicity, it is tempting to engage individuals to do work for your business, or provide services to your business, as “independent contractors.” Yet if you’re not clear on the rules, there can be very costly impacts.
Learn:
How the state, and specifically L&I, defines employees and independent contractors
How it differs from the IRS
How to classify people properly to ensure you’re in compliance with the law
The presenter is Keith Davis, Associate Business Advisor, Washington SBDC.
Washington Department of Labor & Industry contacts are included.
The Black-Owned Business Excellence event is a kick-off event for Black History Month (also known as Black-Owned Business Excellence Month) and a host of other workshops and training scheduled for throughout February. This event builds on and extends many efforts to build connections with and between Black-focused business groups and entrepreneurs.
The event will start at 9 a.m. with the Minority Business Diversity Association giving a state of address on Black-Owned Businesses. This will be followed by a panel discussion among Black business owners; a discussion of the PPP and other SBA economic relief programs, and breakout sessions focused on nascent business, startup, existing business, and advancement.
To register online and view an agenda, visit https://www.eventbrite.com/e/black-owned-business-excellence-tickets-133408300819.
Register: https://us02web.zoom.us/webinar/register/WN_kXWuAjyrRr2SUgKdEzp5Zg.
The $900 Billion Economic Aid to Hard-Hit Small Businesses, Nonprofits and Venues Act (Economic Aid Act), which was signed into law on December 27, 2020, extends the Paycheck Protection Program (PPP) that was created to assist small businesses impacted by COVID-19.
Join representatives from the U.S. Small Business Administration (SBA) and Washington Small Business Development Center (SBDC) as they review everything you need to know about the revised program, including how it affects current and future loans, and how the loan is calculated and forgiven.
Topics Covered:
• PPP Basic Forgiveness Application Information
• PPP Loan Forgiveness Application Required Docs
• Simplified Process for PPP loans under $150,000
• Effect of the EIDL Advance
• Retro-active elements of the new legislation
• What you will need to be most successful in obtaining loan forgiveness
What: Instagram is reaching out to invite you to an upcoming training on two of Instagram’s new economic impact tools and programs, helpful to both nonprofits and small businesses: Guides and the Experience Festival.
Instagram is constantly developing and we want to make sure you have the tools to thrive on our platform and are excited to provide more information on the following tools.
-Instagram Guides: Powerful new curation tool for small businesses, nonprofits, creators, public figures and other influential tastemakers that allows you to establish your expertise & recommend your favorite posts, places and products to your followers on the Instagram App.
-Experience Festivals: Virtual small business festivals hosted on the Instagram App to highlight local small businesses around the world since the start of COVID-19.
