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Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative webinar.
In this webinar you will learn:
- The two functions of price and their effects on customers
- The different pricing strategies and how to leverage those which work best for your business and industry
- How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies
Speaker Shawn Palmer, is the Business Advisor for the Washington Small Business Development Center located at OneRedmond. A decorated Navy veteran accredited small business consultant and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership.
We will host a Q&A session as time allows – feel free to submit your questions in advance when registering. If you are unable to attend the live webinar, please register to receive an email link to the recording.
Markets outside our borders represent 80% of the world’s purchasing power. Are you missing out on international sales opportunities? How is international trade different during the COVID-19 era? What are the resources available to help?
This webinar will cover what exporters need to consider as they engage in international trade during this difficult time. We will also share resources available to help. You will have opportunities to ask questions after the presentations.
The presenters are Washington SBDC advisors Allan Peterson, Ellie He, and Vern Jenkins.
Topics will include:
· Utilizing market research resources to identify your export markets
· Connecting with potential foreign buyers during the business interruption
· Managing your export sales opportunities effectively
Register: https://wsbdc.ecenterdirect.com/events/99271136
More information: https://wsbdc.org/event/succeeding-in-international-trade-during-the-covid-19-era
The U.S. government spends more than $300 billion annually on 4,000 categories of goods and services, from airplane parts to zippers. Nearly a quarter of that total is set aside for small businesses.
Selling to the federal government has significant benefits—good compensation, on-time payment, long contracts—but first you need to understand the rules.
Join experts from the SBA’s Procurement Technical Assistance Center (PTAC) {washingtonptac.org} and the Washington Small Business Development Center (SBDC) {wsbdc.org} at a monthly roundtable to learn more about government contracting and how your business can qualify. The presenters will be Jody O’Connor, Washington PTAC Counselor at the TriCity Regional Chamber of Commerce and John Morosco, of the Washington SBDC in Wenatchee. More information about John: https://wsbdc.org/wenatchee-john-morosco/.
There will be time for Q&A, so bring your questions and get answers!
Must sign-up with PTAC at https://washingtonptac.ecenterdirect.com/events/852226. Enrollment is limited.
