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great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business?
In this workshop you’ll learn:
1. Instagram statistics-Who, What, Where and When
2. Instagram Stories vs Posts
3. Effectively using Instagram Live
4. Instagram ads basics
5. How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
6. How to create social media graphics like a rockstar
This isn’t about getting a huge number of followers (though that could be a result of the effort you put in). Rather, it’s about making sure your BRAND is consistent, that the MESSAGE you’re putting out there on Instagram reinforces your brand, and that the TIME you spend on social media marketing is well-used.
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Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?
You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!
What you will learn in this webinar:
How to use your cell phone to create marketing videos.
- The benefits of Live video for social media.
- Script tips for your video.
- Basic home ‘studio’ setup.
- Tips for being camera ready (and overcoming the jitters).
- How video can help you create better relationships with your customers.
Presenters:
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.
Julia Lara is a Washington SBDC Certified Business Advisor and an experienced retail business owner. She graduated from the University of Washington where she studied American History and Political Science, with an emphasis is Economics. She has an MBA from EWU.
Annmarie Gustafson is a marketing specialist. She owns her own marketing company. She earned a bachelor’s degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. See more about Annmarie here: https://annmariegustafson.com/about/
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Small business owners want to know: how can I use IG for my business? This class will take you through all of the basics of Instagram, and help you understand what the Instagram algorithm values, so that you can best optimize your content for this platform. If you are marketing to Millennials and Gen Z’s, Instagram may be a very important platform for your business! We’ll talk through the apps and resources that can help you get masterful with IG, and help you understand how to select your hashtags. We’ll go through all of the ways to use IG for your business and show you how to gain traction and build your IG tribe and presence. This is a live, instructor-led class on Zoom with Q&A, and it’s FREE.
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing, business planning, and business development. See more about Liz at wsbdc.org/ellensburg/. This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.
When: January 20, 2022
Time: 1:00 – 2:30 pm
For more information, contact: Washington SBDC Training
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This workshop will cover the following key aspects of advertising on Google:
1. Introduction to Google advertising
2. Different types of ads
3. Keyword and targeting strategies.
4. Measuring success
Presenter:
This workshop is presented by Matt Cail. Matt started out in the world of message boards and web design. During five years as a Washington, D.C., consultant, he became knowledgeable about emergency communications and competition in the online video industry. He has worked in social media, search engine marketing, web design, and online advertising. Matt leads Super Charge Marketing, which is your one-stop social media firm for all of your social media marketing needs!
KEY TOPICS
Marketing, Public Relations & Sales
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You’ve developed a wonderful new product or service but how should you price it? In Part 2 of our Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.
Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.
While not required, to get the most out of this workshop please consider attending the “Marketing Part 1:
Developing and Promoting Your Product or Service to Sell More!” workshop first.
SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.
KEY TOPICS
Marketing, Public Relations & Sales
Register here
In this 3-hour workshop, the following topics are covered:
· The Who, What, Where, When, Why and How of consulting
· 9 sales tips: Why people don’t hire you and how to get them to hire you on your terms
· 15 marketing strategies that pull clients to you
· Role plays and hot-seats to improve your performance
· 7 ways to achieve work-life balance —have a business and a life
· 3 keys to proposals that work
· 10-time management to increase your efficiency
· Providing value that accelerates your getting hired
· How to setup a consulting business
· Fees – why you charge too little and how to get more
Presenter
This workshop is presented by John Martinka. John is the owner of Partner On-Call Network and has 20 years of business experience. As recognized public speaker, John has developed a reputation for expertise in business acquisition and “problem solving”. He has the knowledge and real-life experience which gains client confidence and delivers measurable results. John has owned three businesses, led a company turnaround and analyzed hundreds of acquisition candidates for scores of clients. He has a master’s degree in Finance and Economics from Marquette University. See John’s LinkedIn profile here: John Martinka
KEY TOPICS
Marketing, Public Relations & Sales
Register here
In Part 1 of our Marketing workshop series we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective.
We show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business.
This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business.
To understand marketing more fully please consider attending the “Marketing Part 2:
Pricing Your Product or Service to Sell & Getting Your Business Online” workshop after this one.
SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.
Presenter
This workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless, a career transformation specialist. Its mission is to provide tools and knowledge that uplift, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard, Charles Schwab, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning, Building Effective Teams from Cornell University, her degrees in Spanish and Political Science from Saint Louis University, and her Women’s Executive training from Harvard Business School, all support her love of learning and teaching.
KEY TOPICS
Marketing, Public Relations & Sales
