Tag: small business

How to Create Video for Small Business Marketing

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Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?

You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!

What you will learn in this webinar:

How to use your cell phone to create marketing videos.

  1. The benefits of Live video for social media.
  2. Script tips for your video.
  3. Basic home ‘studio’ setup.
  4. Tips for being camera ready (and overcoming the jitters).
  5. How video can help you create better relationships with your customers.

Presenters:

Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington SBDC Certified Business Advisor and an experienced retail business owner. She graduated from the University of Washington where she studied American History and Political Science, with an emphasis is Economics. She has an MBA from EWU.

Annmarie Gustafson is a marketing specialist. She owns her own marketing company. She earned a bachelor’s degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. See more about Annmarie here: https://annmariegustafson.com/about/

Top Automation Tools and Technology for Small Businesses

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The objective of this workshop is to provide you, the small business owner, with a comparison of the top technologies and automation tools available and help you determine which of these is best for your business. The workshop focuses on the following tools and systems:

·      Accounting

·      Payroll Processing

·      Employee Timesheet

·      Point of Sale

·      Customer Invoicing

·      Accounts Payable

·      eCommerce

·      Project Management

·      Email Communication

·      Web Hosting

By the end of this workshop, you’ll have a short-list of the technologies and systems that you’ll want to implement for your business. Don’t miss this opportunity!

Presenter

This workshop is presented by Kristine Nguyen. Kristine is founder and owner of Pretty Books, a Seattle-based accounting firm that thrives on helping its clients set up, manage, and oversee financial data, processes, and systems. Its modern accounting services include bookkeeping, payroll, financial consulting, business tax preparation, and more. Kristine has more than 15 years of experience working with small businesses to manage and streamline their accounting.

She and her team combine accounting, finance, and business analytics to help clients develop clarity in their work and action plans. Kristine really enjoys implementing tools and technologies to streamline busy-work for small businesses.

Quickbooks Online Basics You Need to Know

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Are you an aspiring or established business owner looking to get started with QuickBooks? Are you trying to figure out what you’re doing but keep getting lost? Do you like bagels? Well, then this is the workshop for you!

Who You Are: Although anyone interested in QuickBooks is welcome to take this workshop, it is designed for aspiring and established business owners looking to learn the basics.

What To Have When You Sign onto Zoom: You will need your laptop and possibly power cable. We will be performing exercises together using a sample QuickBooks Online data file.

What You Will Learn: In this SCORE workshop, you will learn how to use QuickBooks Online to record your daily business transactions. (No QuickBooks signup required!) Subjects covered include:

·      Customer sales and payments

·      Supplier purchases and payments

·      Banking and Chart of Accounts

·      Reporting from QuickBooks Online

·      Best practices and common mistakes

Please note that this workshop is only training on QuickBooks Online and not QuickBooks Desktop.

Listen to what others who have attended this workshop have to say about the instructor and the program:

·      The instructor made the topic so accessible because she went through things in a step-by-step process. 

·      The instructor is very personable and knowledgeable and makes a topic that is scary much more understandable.

·      The hands-on practice using the online samples was great and the instructor answered all my questions real time.

·      Great presenter.

·      The online demonstrations really helped me understand how to use QBs.

Presenter

This workshop is presented by Rachell Barnett. Rachel is the owner of Gentle Frog, LLC. She has been using QuickBooks regularly since 1995 and has been certified since 2012. She was recently named to the Top 100 QuickBooks Advisors for 2020. Her website has a wealth of information on it, all of which she developed herself: https://www.gentlefrog.com/ Her passion is helping small businesses with their bookkeeping needs and she can be found on LinkedIn. ( https://www.linkedin.com/in/rachelbarnett )

Instagram Marketing Essentials

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great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business?

In this workshop you’ll learn:

1.      Instagram statistics-Who, What, Where and When

2.      Instagram Stories vs Posts

3.      Effectively using Instagram Live

4.      Instagram ads basics

5.      How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)

6.      How to create social media graphics like a rockstar

This isn’t about getting a huge number of followers (though that could be a result of the effort you put in). Rather, it’s about making sure your BRAND is consistent, that the MESSAGE you’re putting out there on Instagram reinforces your brand, and that the TIME you spend on social media marketing is well-used.

Small Business Flex Fund Info Webinar

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The Washington State Small Business Flex Fund is a new loan program for the smallest Washington businesses and nonprofits affected by COVID-19. To be eligible to apply, small businesses and nonprofits must employ 50 or fewer full-time equivalent (FTE) employees, have annual revenues of less than $3 million per year, and experience a direct economic disruption as a result of COVID-19.

Should you apply? What should you prepare if you decide to apply?

This webinar will provide information about the loan program and application process and help you prepare to apply.

Some of the topics covered will be:

  • The Flex Fund
    • Eligibility
    • Loan Size
    • Use of Funds
    • Term & Interest
    • Step by step in the pre-application portal and moving to the lender’s application
    • What is and is not required to apply
    • What will cause a declined application
  • Key Parts of a Loan Application
    • Short Form Business Plan
  • Underwriting Tips
    • What does a lender look for

Questions will be answered as time allows.