Tag: small business

How to Optimize Your Pricing Strategy to Maximize Profits

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Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative webinar.

In this webinar you will learn:
  • The two functions of price and their effects on customers
  • The different pricing strategies and how to leverage those which work best for your business and industry
  • How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies

 

Speaker Shawn Palmer, is the Business Advisor for the Washington Small Business Development Center located at OneRedmond. A decorated Navy veteran accredited small business consultant and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership.

We will host a Q&A session as time allows – feel free to submit your questions in advance when registering. If you are unable to attend the live webinar, please register to receive an email link to the recording.

Facebook Live: Ask Me Anything

Register here: https://pxlme.me/FB2

Have a question about how Facebook tools can help grow your business? Join us for a live Q&A with a Facebook Small Business expert who can answer all your questions and help you with your digital marketing skills. You can also, send your questions to info@oneeastside.org.

Please note: our expert won’t be able to address your specific account level troubleshooting questions.

Join our OneEastside Facebook page at 1:00 PM on August 10th!

 

How to Find Your Next Employee Using Social Media

Register here: https://pxlme.me/SMRecruit4

One of the greatest current challenges faced by small business owners is finding qualified employees. Yet three people are hired via LinkedIn every minute. Social media is a low-cost resource to finding your next employee, if you know how to utilize the platforms. Join Marketing Advisor, Daphné Leblanc, as she discusses overlooked technology-based recruiting tools that can help you fill your positions via social media.

 

In this webinar you will learn:

  • How to effectively promote your open positions and increase the visibility of your business on Facebook. 
  • Utilize how to use LinkedIn as a hiring resource. 
  • How a business can recruit on social media.
  • Learn how to hire using Twitter.
  • How to use your social media platforms to give your business a completive edge and attract an overflow of interested candidates. 

 

Register today to attend the webinar live or watch the replay, available after the webinar has concluded. 

Learn more from Daphné on how to market your business and attract new employees by signing up for free one-one-on advising. Learn more and sign up for advising here.  https://oneeastside.org/advising/