Register here
Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?
You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!
What you will learn in this webinar:
How to use your cell phone to create marketing videos.
- The benefits of Live video for social media.
- Script tips for your video.
- Basic home ‘studio’ setup.
- Tips for being camera ready (and overcoming the jitters).
- How video can help you create better relationships with your customers.
Presenters:
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.
Julia Lara is a Washington SBDC Certified Business Advisor and an experienced retail business owner. She graduated from the University of Washington where she studied American History and Political Science, with an emphasis is Economics. She has an MBA from EWU.
Annmarie Gustafson is a marketing specialist. She owns her own marketing company. She earned a bachelor’s degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. See more about Annmarie here: https://annmariegustafson.com/about/
Register here
great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business?
In this workshop you’ll learn:
1. Instagram statistics-Who, What, Where and When
2. Instagram Stories vs Posts
3. Effectively using Instagram Live
4. Instagram ads basics
5. How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
6. How to create social media graphics like a rockstar
This isn’t about getting a huge number of followers (though that could be a result of the effort you put in). Rather, it’s about making sure your BRAND is consistent, that the MESSAGE you’re putting out there on Instagram reinforces your brand, and that the TIME you spend on social media marketing is well-used.
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You’ve developed a wonderful new product or service but how should you price it? In Part 2 of our Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.
Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.
While not required, to get the most out of this workshop please consider attending the “Marketing Part 1:
Developing and Promoting Your Product or Service to Sell More!” workshop first.
SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.
KEY TOPICS
Marketing, Public Relations & Sales
Register here
Small business owners want to know: how can I use IG for my business? This class will take you through all of the basics of Instagram, and help you understand what the Instagram algorithm values, so that you can best optimize your content for this platform. If you are marketing to Millennials and Gen Z’s, Instagram may be a very important platform for your business! We’ll talk through the apps and resources that can help you get masterful with IG, and help you understand how to select your hashtags. We’ll go through all of the ways to use IG for your business and show you how to gain traction and build your IG tribe and presence. This is a live, instructor-led class on Zoom with Q&A, and it’s FREE.
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing, business planning, and business development. See more about Liz at wsbdc.org/ellensburg/. This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.
When: January 20, 2022
Time: 1:00 – 2:30 pm
For more information, contact: Washington SBDC Training
Register here: https://pxlme.me/SMRecruit4
One of the greatest current challenges faced by small business owners is finding qualified employees. Yet three people are hired via LinkedIn every minute. Social media is a low-cost resource to finding your next employee, if you know how to utilize the platforms. Join Marketing Advisor, Daphné Leblanc, as she discusses overlooked technology-based recruiting tools that can help you fill your positions via social media.
In this webinar you will learn:
- How to effectively promote your open positions and increase the visibility of your business on Facebook.
- Utilize how to use LinkedIn as a hiring resource.
- How a business can recruit on social media.
- Learn how to hire using Twitter.
- How to use your social media platforms to give your business a completive edge and attract an overflow of interested candidates.
Register today to attend the webinar live or watch the replay, available after the webinar has concluded.
Learn more from Daphné on how to market your business and attract new employees by signing up for free one-one-on advising. Learn more and sign up for advising here. https://oneeastside.org/advising/
Description:
Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?
You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!
What you will learn in this webinar:
How to use your cell phone to create marketing videos.
The benefits of Live video for social media.
Script tips for your video.
Basic home ‘studio’ setup.
Tips for being camera ready (and overcoming the jitters).
How video can help you create better relationships with your customers.
Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/
What: Instagram is reaching out to invite you to an upcoming training on two of Instagram’s new economic impact tools and programs, helpful to both nonprofits and small businesses: Guides and the Experience Festival.
Instagram is constantly developing and we want to make sure you have the tools to thrive on our platform and are excited to provide more information on the following tools.
-Instagram Guides: Powerful new curation tool for small businesses, nonprofits, creators, public figures and other influential tastemakers that allows you to establish your expertise & recommend your favorite posts, places and products to your followers on the Instagram App.
-Experience Festivals: Virtual small business festivals hosted on the Instagram App to highlight local small businesses around the world since the start of COVID-19.
