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Leadership isn’t just about managing a team—it’s about guiding every aspect of your business toward success. From marketing and sales to customer service and employee retention, effective leadership is at the heart of everything your business does. The Bothell Small Business Master Class Series is designed to explore the critical role leadership plays in the growth and sustainability of your business. This advanced workshop series will delve into key leadership concepts and give you the tools to lead with confidence, creativity, and resilience.

Through engaging classroom discussions, dynamic small group work, and insightful case studies, participants will learn how to apply leadership principles to various business challenges. Whether you’re fine-tuning your sales funnel or working to improve employee retention, each session will offer real-world strategies you can apply immediately. Plus, hear from guest experts in fields like human resources and cybersecurity, who will provide specialized knowledge to help you lead effectively in a modern business landscape.

 

Workshop 2: “Achieving Greater Results through Personality Analysis”

November 6, 2024

Unlock the keys to effective leadership by understanding personality types and how they influence personal selling. Learn how to tailor your approach to different personality traits to achieve better results. A guest presenter from the field of cybersecurity will provide additional insights into protecting your business as you grow.

 

REGISTRATION

Pricing: Tickets are priced at $20 for the series with a full rebate available if 3/4 courses are attended. Spots are limited, be sure to reserve your spot by registering now.

Prerequisites (1 or more of the following):

  • Have been a Bothell business for 3 or more years
  • Completed a previous Small Business Workshops Series with Shawn Palmer

Master Class criteria must be met as prescribed by the host city.

Registrants will be vetted after purchasing.

 

UPCOMING WORKSHOPS 

Workshop 3: “Effectively Growing Your Sales Funnel: Depth, Breadth, or Focus?”

November 13, 2024

Discover the leadership strategies behind growing a successful sales funnel. Should you focus on depth, breadth, or laser-focus on a specific niche? This session will help you make data-driven decisions, comparing productivity and efficiency to find the right growth strategy for your business.

Workshop 4: “Capstone: Bringing It All Together”

November 20, 2024

In this final session, participants will consolidate their learning from the previous workshops. We’ll discuss how to apply these leadership principles holistically, so you can drive lasting change in your business. This capstone workshop will also include group presentations, collaborative case studies, and reflections on leadership growth.

Program Speakers

Shawn Palmer, ASBC, MSML

Business Advisor, WSBDC