Tag: business development

Startup425 Foundations: Understanding How Marketing Can Help You Launch Your Small Business

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Have a great idea for a product or business? Not sure how to get started? Join Startup425, the King County Library System, and seasoned professionals from SCORE for a series of online seminars focused on bringing your ideas to reality, from business plan preparation to financing, marketing, and networking. Making adaptations to address the economic conditions created by COVID-19 will be highlighted.

Each session will focus on a different aspect of the startup process, and participants may choose to attend one, multiple, or all sessions, depending on individual needs and interests.

Participants will exit the series with the skills and tools necessary to start or grow a business. They will be furnished with information on the resources available to assist in further refining business plans and strategies, pitching to financing partners, marketing a product or service, and building a support system of peers and mentors.

How to Optimize Your Pricing Strategy to Maximize Profits

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Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative webinar.

In this webinar you will learn:
  • The two functions of price and their effects on customers
  • The different pricing strategies and how to leverage those which work best for your business and industry
  • How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies

 

Speaker Shawn Palmer, is the Business Advisor for the Washington Small Business Development Center located at OneRedmond. A decorated Navy veteran accredited small business consultant and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership.

We will host a Q&A session as time allows – feel free to submit your questions in advance when registering. If you are unable to attend the live webinar, please register to receive an email link to the recording.