Tag: sales

Business Expert Session: New Year New Profit: Find $10K in Your Business

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Simple no-cost strategies that immediately increase sales and profits.

We will focus on 5 major areas:

  • More Leads
  • More Conversions
  • More Transactions
  • Higher Prices
  • and More Profits

 

About the Presenter:

In 2012 Amanda Bedell launched a pop-up bakery and scaled it to a retail and manufacturing facility with 15 employees. As they grew, Amanda continued to think the paycheck she deserved was just around the next corner of growth.

The problem is that the next stage of growth came but the cash flow didn’t.

She exited the business exhausted and broke. … Over the last few years, Amanda has been a sponge soaking up the accounting and financial management techniques of large companies, merging it with her marketing and employee management background and coming up with business solutions that create RESULTS for micro-businesses to ensure you never break as she did.

Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online (JAN)

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You’ve developed a wonderful new product or service but how should you price it? In Part 2 of our Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.

Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.

While not required, to get the most out of this workshop please consider attending the “Marketing Part 1:

Developing and Promoting Your Product or Service to Sell More!” workshop first.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.

KEY TOPICS
Marketing, Public Relations & Sales

Growing A Consulting Business (JAN)

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In this 3-hour workshop, the following topics are covered:

· The Who, What, Where, When, Why and How of consulting

· 9 sales tips: Why people don’t hire you and how to get them to hire you on your terms

· 15 marketing strategies that pull clients to you

· Role plays and hot-seats to improve your performance

· 7 ways to achieve work-life balance —have a business and a life

· 3 keys to proposals that work

· 10-time management to increase your efficiency

· Providing value that accelerates your getting hired

· How to setup a consulting business

· Fees – why you charge too little and how to get more

Presenter

This workshop is presented by John Martinka. John is the owner of Partner On-Call Network and has 20 years of business experience. As recognized public speaker, John has developed a reputation for expertise in business acquisition and “problem solving”. He has the knowledge and real-life experience which gains client confidence and delivers measurable results. John has owned three businesses, led a company turnaround and analyzed hundreds of acquisition candidates for scores of clients. He has a master’s degree in Finance and Economics from Marquette University. See John’s LinkedIn profile here: John Martinka

KEY TOPICS
Marketing, Public Relations & Sales

Marketing 1: Developing and Promoting Your Product or Service to Sell More (JAN)

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In Part 1 of our Marketing workshop series we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective.

We show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business.

This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business.

To understand marketing more fully please consider attending the “Marketing Part 2:

Pricing Your Product or Service to Sell & Getting Your Business Online” workshop after this one.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.

Presenter

This workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless, a career transformation specialist. Its mission is to provide tools and knowledge that uplift, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard, Charles Schwab, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning, Building Effective Teams from Cornell University, her degrees in Spanish and Political Science from Saint Louis University, and her Women’s Executive training from Harvard Business School, all support her love of learning and teaching.

KEY TOPICS
Marketing, Public Relations & Sales

From Email to Social Media…Marketing that Converts

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In today’s world, social media content is essential for connecting with potential customers.  Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers.

After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!

Topics will include:

  • Identifying which social media platforms you should be using based on your goals
  • Strategies for repurposing content you create
  • Why videos, images, and copy are all critical components in your conversion strategy
  • Tools and resources for helping you execute your plan

 

The presenter:

Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.

Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/. Test Zoom at https://zoom.us/test

How to Get More Leads and Increase Your Sales

Register here: https://pxlme.me/9ijKzs16

Business owners almost always want more leads, and more sales. But how do you get them? In this webinar, we’ll discuss strategies and tools you can use to get more leads, as well as techniques for converting more prospects into buyers. We’ll discuss the distinction between marketing and sales, and how to effectively use both to increase your sales.

The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own web site design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership. See more about Liz at wsbdc.org/ellensburg/ . This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce.

Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.

Our Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/

Let’s Talk Business: 30 Days and 7 Ways to Shift Your Sales Into High Gear!

Register here: https://pxlme.me/wCidSom1

At this timely and interactive workshop, learn 7 proven ways to “rev” up sales and land new business, repeat business and referrals!

Highlights:

• How to change your marketing message to leverage what people are buying right now.

• Learn how to go after the “right” kind of business as opposed to “any” kind of business.

• Learn the five most important conversations to have with your existing customers to gain loyalty and repeat business.

• Learn one essential strategy to increase sales results by as much as 40%!

• And much more!!!!!

Meet the Presenter:

Michelle Bergquist is a nationally recognized author, award-winning entrepreneur, lively moderator and engaging, professional speaker.

Currently, Michelle is the CEO and Co-Founder of Connected Women of Influence, a Southern California association of professional women leading people, projects, teams and companies.

Michelle is also the Co-Founder of SUE Talks™. SUE Talks™ are bold, passionate talks and viewpoints, centered around business and success by successful, unstoppable, and empowering women.

Registration Policies:
Registration and Fees: WCWB strives to bring you as many free workshops as possible, however sometimes we may ask for a nominal fee to help pay speaker, venue, and/or food fees. Payment of workshop fees may be made by check or credit card and must be received no later than 3 days prior to the event date to guarantee your space in an event.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.

Boost With Facebook

Register here: https://pxlme.me/TmMuwhXh

Register today to learn more about how you can use Facebook’s tools and resources to grow your business.

Learn how to connect with more people who love your business.
Jumpstart your business with free tools from Facebook. Learn everything you need to know, from setting up a business page to communicating with your customers to managing and measuring your marketing.

Training -Getting Creative
The Getting Creative presentation provides creative inspiration and guidance to small businesses on using Facebook and Instagram. This includes business branding, building effective copy with customers in mind, and creating eye-catching content with easy to use editing tools.

Q&A and Event Conclusion, Ad Credit Giveaway*
Tune in to hear answers to the questions you submitted during registration.

*We’ll select up to three lucky winners at random to receive a $500 Facebook ad credit, all registrants will be eligible and must tune in for a chance to win. Winners will be emailed directly.
**NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only during the time of event registration, which closes sixty (60) minutes after the schedule event start time. INTERNET ACCESS, AGREEMENT TO ADDITIONAL TERMS, & A VALID FACEBOOK ACCOUNT & PAYMENT CARD ARE REQUIRED TO MAKE USE OF THE PRIZE. Ads are subject to approval. MUST BE PRESENT TO WIN. Open only to legal residents of any 1 of the 50 US/DC/PR who are age of maj+. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES, available by request from Sponsor’s representative or at https://bybgiveawayrules.splashthat.com/. Odds of winning depend on # of eligible entries rec’d. ARV of each prize: $500.00 USD. Total ARV of all prizes: $1,500.00 USD. Sponsor: Facebook, Inc., 1 Hacker Way Menlo Park, CA 94025.

Create a Website That Engages

Register at: https://wsbdc.ecenterdirect.com/events/99271335

Most every business needs a website. But having a website that engages with visitors is key to helping you build your prospect base.

In this webinar, you will learn

what is needed for easy navigation.
techniques that will get your website to perform better.
how to integrate video and testimonials to showcase your brand.
how to create calls to action so you build your prospect base.

The presenters:

Annmarie Gustafson (Anna, for short) is an Olympia-based Web Designer; she holds a degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. As a small business owner herself, she understands that your website needs to be an extension of you in order to build a relationship with your leads and clients alike.

Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific and Grays Harbor County small businesses with Washington SBDC advising services.

Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience in specialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.

Understanding How Marketing Can Help You Launch Your Small Business

Have a great idea for a product or business? Not sure how to get started? Join Startup425, the King County Library System, and seasoned professionals from SCORE for a series of online seminars focused on bringing your ideas to reality, from business plan preparation to financing, marketing, and networking. Making adaptations to address the economic conditions created by COVID-19 will be highlighted.

Each session will focus on a different aspect of the startup process, and participants may choose to attend one, multiple, or all sessions, depending on individual needs and interests.

Participants will exit the series with the skills and tools necessary to start or grow a business. They will be furnished with information on the resources available to assist in further refining business plans and strategies, pitching to financing partners, marketing a product or service, and building a support system of peers and mentors.

How Marketing Can Help You Launch Your Small Business (Tuesday, March 23 from 6:00 to 7:30 p.m.).