Description:
Hitting the Bull’s Eye: A Four-Step Approach to Strategic Marketing that Increases your Biz Profits
Hitting the Bull’s Eye is a simple but powerful 4-step approach to strategic marketing developed by Debrena Jackson Gandy. In this two part webinar, Debrena will share the elements of her 4-Step Strategic Marketing Process, how to align these four areas in your business, and how they result in growth in sales and increased profits.
In Part 1, Debrena will share Elements 1 and 2, and Part 2 will share Elements 3 and 4, that together, when ALIGNED, set you up to hit the “Increased PROFIT” bull’s eye in your business. She has used this approach in her 25-year company, Masterminds, to consistently create double-digit growth year after year (the exception: 2008, during the Great Recession).
This Part 1 session (February 18) will address the first two elements of Debrena’s 4-step Process to Hitting the Bull’s Eye: Being CRYSTAL CLEAR on Core Business Identity, and Identifying your “Best Fit Customer/Client.” It will also address common mistakes business owners make that keep them at a sales plateau or “in the struggle.”
This Part 2 session (March 4) will address the second two elements of Debrena’s 4-Step Hitting the Bull’s Eye Process: Locating your Beset Fit Customer/Client (BFC) in the “real” world and in the virtual, online world; and Strategic Connection – how to communicate and connect with your BFC. As a result of participating in both of these Talks, you will be ready to create a clear Strategic Marketing Plan for your business.
Debrena Jackson Gandy is a national best-selling author, Business owner of 25 years, Master Life Coach, Business Coach to Entrepreneurs, and Marketing Strategist. In her 25 years as a business owner, and in her work with various types of business coaching clients, both public and private sector, profit and non-profit, she’s found that her approach transcends industry, size of the business, and type of business, and also applies whether you are a large, small or micro-preneur business.
Instructions:
Zoom link will be provided. Replay available to all registrants
Description:
Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say?
You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key!
What you will learn in this webinar:
How to use your cell phone to create marketing videos.
The benefits of Live video for social media.
Script tips for your video.
Basic home ‘studio’ setup.
Tips for being camera ready (and overcoming the jitters).
How video can help you create better relationships with your customers.
Instructions:
A Zoom link for the webinar will be sent prior to the event to those who register.
Our Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/
Date: 1/28/21
Time: 11:00 AM – 12:00 PM (PST)
Registration Deadline: 1/28/21 11:00 AM (PST)
Fee: No Fee
Description:
Most every business needs a website. But having a website that engages with visitors is key to helping you build your prospect base.
In this webinar, you will learn
what is needed for easy navigation.
techniques that will get your website to perform better.
how to integrate video and testimonials to showcase your brand.
how to create calls to action so you build your prospect base.
The presenters:
Annmarie Gustafson (Anna, for short) is an Olympia-based Web Designer; she holds a degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. As a small business owner herself, she understands that your website needs to be an extension of you in order to build a relationship with your leads and clients alike.
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific and Grays Harbor County small businesses with Washington SBDC advising services.
Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience inspecialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.
Instructions:
Zoom security protocols now require each participant have a Zoom account and be signed into their account from their computer or mobile device. https://zoom.us/ Test zoom at https://zoom.us/test
A Zoom link will be sent to registered participants before the event.
