Past Events from February 18, 2021 – January 27, 2022 – OneEastside
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February 2021

Thu 18
February 18, 2021 @ 11:30 am - 12:30 pm

Four Step: Strategic Marketing Approach – Part 1

Description: Hitting the Bull’s Eye: A Four-Step Approach to Strategic Marketing that Increases your Biz Profits Hitting the Bull’s Eye is a simple but powerful 4-step approach to strategic marketing developed by Debrena Jackson Gandy. In this two part webinar, Debrena will share the elements of her 4-Step Strategic Marketing Process, how to align these four areas in your business, and how they result in growth in sales and increased profits. In Part 1, Debrena will share Elements 1 and 2, and Part 2 will share Elements 3 and 4, that together, when ALIGNED, set you up to hit the...

Thu 18
February 18, 2021 @ 11:30 am - 12:30 pm

How to Create Video for Small Business Marketing

Description: Have you wanted to do more video for your business but are camera shy? Are you overwhelmed by the tech? Do you freeze up and don’t know what to say? You have everything you need to create successful business videos now. Your cellphone is a powerful tool for creating videos. Social media is a key outlet for using videos to connect with your audience. Join us and learn tips for getting started with video for business. Your audience is wanting stronger connections with you and video is the key! What you will learn in this webinar: How to use...

March 2021

Tue 23
March 23, 2021 @ 6:00 pm - 7:30 pm

Understanding How Marketing Can Help You Launch Your Small Business

Have a great idea for a product or business? Not sure how to get started? Join Startup425, the King County Library System, and seasoned professionals from SCORE for a series of online seminars focused on bringing your ideas to reality, from business plan preparation to financing, marketing, and networking. Making adaptations to address the economic conditions created by COVID-19 will be highlighted. Each session will focus on a different aspect of the startup process, and participants may choose to attend one, multiple, or all sessions, depending on individual needs and interests. Participants will exit the series with the skills and...

Thu 25
March 25, 2021 @ 11:00 am - 12:00 pm

Create a Website That Engages

Register at: https://wsbdc.ecenterdirect.com/events/99271335 Most every business needs a website. But having a website that engages with visitors is key to helping you build your prospect base. In this webinar, you will learn what is needed for easy navigation. techniques that will get your website to perform better. how to integrate video and testimonials to showcase your brand. how to create calls to action so you build your prospect base. The presenters: Annmarie Gustafson (Anna, for short) is an Olympia-based Web Designer; she holds a degree in Marketing with an emphasis on Small Business Management and Entrepreneurship. As a small business...

July 2021

Tue 13
July 13, 2021 @ 10:00 am - 12:00 pm

Boost With Facebook

Register here: https://pxlme.me/TmMuwhXh Register today to learn more about how you can use Facebook's tools and resources to grow your business. Learn how to connect with more people who love your business. Jumpstart your business with free tools from Facebook. Learn everything you need to know, from setting up a business page to communicating with your customers to managing and measuring your marketing. Training -Getting Creative The Getting Creative presentation provides creative inspiration and guidance to small businesses on using Facebook and Instagram. This includes business branding, building effective copy with customers in mind, and creating eye-catching content with easy...

Free
Thu 15
July 15, 2021 @ 12:00 pm - 1:00 pm

Let’s Talk Business: 30 Days and 7 Ways to Shift Your Sales Into High Gear!

Register here: https://pxlme.me/wCidSom1 At this timely and interactive workshop, learn 7 proven ways to “rev” up sales and land new business, repeat business and referrals! Highlights: • How to change your marketing message to leverage what people are buying right now. • Learn how to go after the “right” kind of business as opposed to “any” kind of business. • Learn the five most important conversations to have with your existing customers to gain loyalty and repeat business. • Learn one essential strategy to increase sales results by as much as 40%! • And much more!!!!! Meet the Presenter: Michelle...

Free
Tue 27
July 27, 2021 @ 1:00 pm - 2:30 pm

How to Get More Leads and Increase Your Sales

Register here: https://pxlme.me/9ijKzs16 Business owners almost always want more leads, and more sales. But how do you get them? In this webinar, we’ll discuss strategies and tools you can use to get more leads, as well as techniques for converting more prospects into buyers. We’ll discuss the distinction between marketing and sales, and how to effectively use both to increase your sales. The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own web site design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership. See more...

Free

December 2021

Tue 7
December 7, 2021 @ 11:00 am - 12:00 pm

From Email to Social Media…Marketing that Converts

Register here In today's world, social media content is essential for connecting with potential customers.  Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers. After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies...

Free

January 2022

Thu 20
January 20, 2022 @ 10:00 am - 1:00 pm

Marketing 1: Developing and Promoting Your Product or Service to Sell More (JAN)

Register here In Part 1 of our Marketing workshop series we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. We show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your...

$50
Tue 25
January 25, 2022 @ 10:00 am

Growing A Consulting Business (JAN)

Register here In this 3-hour workshop, the following topics are covered: · The Who, What, Where, When, Why and How of consulting · 9 sales tips: Why people don’t hire you and how to get them to hire you on your terms · 15 marketing strategies that pull clients to you · Role plays and hot-seats to improve your performance · 7 ways to achieve work-life balance —have a business and a life · 3 keys to proposals that work · 10-time management to increase your efficiency · Providing value that accelerates your getting hired · How to setup a...

$55
Wed 26
January 26, 2022 @ 1:00 pm

Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online (JAN)

Register here You’ve developed a wonderful new product or service but how should you price it? In Part 2 of our Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers...

$50
Thu 27
January 27, 2022 @ 11:30 am - 1:00 pm

Business Expert Session: New Year New Profit: Find $10K in Your Business

Register here Simple no-cost strategies that immediately increase sales and profits. We will focus on 5 major areas: More Leads More Conversions More Transactions Higher Prices and More Profits   About the Presenter: In 2012 Amanda Bedell launched a pop-up bakery and scaled it to a retail and manufacturing facility with 15 employees. As they grew, Amanda continued to think the paycheck she deserved was just around the next corner of growth. The problem is that the next stage of growth came but the cash flow didn't. She exited the business exhausted and broke. ... Over the last few years, Amanda has...

Free
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