By Daphne Leblanc
One of the greatest challenges faced by small business owners today is hiring. With many companies needing to fill open positions, it is important to not only post your employment opportunities, but to highlight your company culture, benefits, pay scale, diversity and inclusion practices, and growth opportunities. Social media can help you do all these things while attracting an overflow of interested candidates.
- Facebook is one of the largest social media platforms and has evolved into a robust recruiting tool. Not only can you post employment opportunities on Facebook, but you can promote your open positions to increase visibility on your business.
- LinkedIn has always been known as a professional social media platform. But did you know that three people are hired via LinkedIn every minute! Posting open positions on LinkedIn is only the start of how a business can recruit on LinkedIn.
- Are you following #nowhiring on Twitter? This hashtag is used on Twitter almost every minute and people looking for work are actively following that hashtag!
Attend How To Find Your Next Employee Using Social Media, my upcoming free webinar on Wednesday, August 25, to learn how to use social media for recruiting and become more competitive in attracting new employees by highlighting what makes your company a great place to work. Register to attend live or watch a video later. More information and registration here.
You are also invited to sign up for complimentary one-on-one social media and marketing advising. More information here.
Daphne Leblanc is a social media manager, owner of Café and Laptop and a Marketing and Business advisor with OneEastside SPARK.