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Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner can realize valuable takeaways from this innovative webinar.
In this webinar you will learn:
- The two functions of price and their effects on customers
- The different pricing strategies and how to leverage those which work best for your business and industry
- How to increase revenue, maximize profit, and build customer loyalty through effective pricing strategies
Speaker Shawn Palmer, is the Business Advisor for the Washington Small Business Development Center located at OneRedmond. A decorated Navy veteran accredited small business consultant and professional mentor; Palmer will share his expertise on pricing strategies based on his 21 years of entrepreneurial experience. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership.
We will host a Q&A session as time allows – feel free to submit your questions in advance when registering. If you are unable to attend the live webinar, please register to receive an email link to the recording.
Register here: https://pxlme.me/smartwa1
Washington state’s economy fully re-opened on June 30, but businesses continue to be impacted by the ongoing pandemic. A new tool can help businesses see which health protocols such as employee vaccination, cleanliness measures, and safety certification are likely to increase consumer confidence and foot traffic in customer-facing industries, like restaurants, retail, and personal services.
View the SmartWA Decision Support Tool
Click here to watch an informational video
Speakers will provide a demo of the tool and show how it can be used to inform business re-opening policy.
About the Smart WA Decision Tool
The SmartWA tool uses data and artificial intelligence to provide small businesses most impacted by the pandemic with real-time outlooks about public health, economic and community conditions by county and industry. The tool is currently available in English, Spanish, Tagalog, Simplified Chinese, Vietnamese, and French.
The Washington State Department of Commerce launched the SmartWA tool, which was developed by Restart Partners and its partners ChoiceFlows and Tanjo.ai. The state Departments of Health and Labor & Industries also contributed to its development.
Speakers include:
Sandra O. Archibald
Founding Member, Restart Partners
Dean Emerita and Professor, Evans School of Public Policy & Governance, University of Washington
Lisa Goodman
Founding Member, Restart Partners